July 3rd, 2012

Just uploaded! An oldy-but-a-goody d.b.s. album. Scroll all the way dooooown.


Vancouverites
Look for the Ache display at these local independent record shops:

Scratch Records
1 East Hastings St.

Zulu Records
1972 West 4th Ave.

Red Cat Records
4332 Main St.

Audiopile
2016 Commercial Dr.

Zoo Zhop
223 Main St.

Dandelion Emporium
2442 Main St.

Div/orce Series
Each of these Ache 7”s is a small, limited run split between an experimental electronic artist & a band. Over six years, they have been revealing a painting. The final piece will be unveiled in 2011.

Intentionally pairing bands and artists playing sonically different styles, the series highlights the common spirits of freedom and individuality found in music created by people unrestricted by a desire to fit into any existing template.

 
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Contact:
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If we’re being accurate, Ache Records began twelve years ago with the release of a CD by the Vancouver band Hooray for Everything! But accuracy doesn’t always make good history. So, this month we’re celebrating the tenth anniversary of the label’s inception and the release of the second record to have the imprint Ache 001, the debut 7” by Victoria’s Hot Hot Heat.

“Ache was started to release records by friends,” says Dixon, a fact demonstrated by the local focus of the early catalogue. “Hot Hot Heat wanted to do a record and I thought people should hear their music. Simple as that.” The concept of beginning a label to promote friends’ music has changed its form over the last decade, but is still at the core of the Ache ethos.

“The label is a forum for different ideas about what music can be, and how it can function without any rules of genre, or concern for commercial success.” In this way, each release has expanded the community of friends the label seeks to promote. Whereas the label was originally intended as an outlet for pre-existing friends, it has

 

become a way of making new friends worldwide -- releasing music from Sweden (Kid Commando), The Democratic Republic of the Congo (Konono No 1), Japan (2up) and elsewhere.

Furthering this idea of intentionally subverting generic expectations and bringing new friends together, Ache has a split 7” series called Div/orce. Intentionally pairing bands and artists playing sonically different styles, the series highlights the common spirits of freedom and individuality found in music created by people unrestricted by a desire to fit into any existing template.

Dixon, who cut his musical teeth in the punk rock community of Vancouver, was frustrated and ultimately disappointed by what he felt to be a perversion of the original essence of punk rock. “What had at first seemed to be an arena for like-minded individuals being and doing whatever felt right artistically, musically and personally, just turned out to be a place with a different set of rules, arguably narrower than the rules of

 

the ‘outside world’ we were supposed to be rebelling against.”

The feeling Dixon had as an adolescent discovering records that changed his outlook on music and life by chance, word-of-mouth, or other bands’ liner notes is the same that has driven Ache Records since the beginning. Like a friend showing you his newest find in the racks at Track Records or something picked up from a basement show on tour, each Ache release comes with a feeling of excitement and hope that it might move you and, if even slightly, change your idea of what music is.

Ache Records is a friend to music lovers, designed to bring us together and give us something new and exciting. Next time you see him, why not give a tenth anniversary tin trinket to your friend Andy? Please leave your twelfth anniversary silk gifts at home, though; they don’t fit with the history we’re telling.

 

Matt Smith (BeatRoute)